Assuming you use Pinterest as much as I do, you’ve probably seen the word “branding” pop up here and there. But what is branding, how do you create a brand, and how do you brand yourself? Branding is kind of like the personality of your business.
Think about your best friend and your boss. Unless your best friend is your boss, you probably speak and interact with these people differently. You may goof off with your best friend and can act out. But with your Boss, you act more professional. So let’s compare this with your brand.
Your brand has to do with how you interact with your customers and how they perceive you. Your boss sees you as a hard working professional, while your friend sees you as a crazy and fun friend. Are you starting to get it? You get to choose how people will view and interact with your brand. Will people who see your brand see a business with a professional tone, a caring tone, or a fun and colorful tone? As we go through this guide, think of how you want to brand yourself.
I create brands for small businesses and bloggers professionally, so I know that I can help you create an awesome brand, but you’ll need to do some work. Grab a pen and paper and let’s get to work. If you follow along you’ll have an awesome and functional brand by the end of this post. So let’s get started, shall we?